“There is definitely a desire, a hunger for authenticity and realness,” she said. The company plans to push the meals on national television and across digital marketing, merchandising and its public relations efforts.ĭoty said that the company didn’t have a problem convincing the stars to use their real names. That promotion helped McDonald’s sales recover quickly from the pandemic, yielding the company considerable social media credibility in the process.īurger King hasn’t named meals for celebrities before.
#Burger king keep it real meals series#
The meal follows a series of promotions at Burger King rival McDonald’s that began with the Travis Scott Meal last year, followed by one with J Balvin and this year with BTS and most recently Saweetie. Hudson “He and his friends went and ate everything on the Burger King menu to put together the right custom meal,” Doty said. The Chase Hudson Meal includes a Spicy Ch’King with cheese, four-piece mozzarella sticks and a 16-ounce chocolate shake.Įach of the three stars chose their own meals.
The Larissa Machado Meal features an Impossible Whopper with lettuce, tomato, pickles, ketchup and mustard along with fries and a Sprite. Meal features a Whopper with cheese, lettuce, tomatoes, onions, mayo and ketchup along with small fries and a small Sprite. “It’s a pretty significant promotion to support awareness with our Keep it Real Meals and three celebrity partnerships.” Ukraine’s Kharkiv Art Museum Launches NFT Collection With Binance to Raise Funds, Secure Jobsįinder’s Experts Expect XRP to Spike to $3.“It’s really part of our long-term commitment to real food and real ingredients,” Burger King North America Chief Marketing Officer Ellie Doty said in an interview. UK’s Royal Mint Reveals Record Profits Amid Significant Demand for Physical Gold and Silverīiggest Movers: XRP, ATOM Rebound From Recent Declines Once a set is complete, guests will be programmatically granted a 4th reward-based NFT, which awards prizes ranging from 3D BK digital collectibles, Whopper sandwiches for a year, autographed swag, or even a call with one of the artists.Īrgentina Introduces New Exchange Rates to the Mix - ‘Qatar’ and ‘Coldplay’ Dollars Go Against IMF’s WarningsĬrypto Boutique Law Firm Roche Freedman Removed From Class Action Against Tether Guests complete the artist’s set when they’ve collected the same variation of each collectible NFT game piece.” The announcement further added: “When guests scan an artist’s Real Meal box QR code, they are awarded one of three variations on one of three collectible NFT game pieces. Burger King restaurants, while supplies last,” the announcement explains. “Guests can choose from three Keep It Real Meal boxes curated by Nelly, Anitta, and LILHUDDY, available at participating U.S. Some of the unlockable bonuses have interesting utilities like being able to have a phone call with one of the campaign celebrities. The campaign will feature three celebrities including the American social media personality LILHUDDY, the Brazilian singer Anitta, and the American rapper, singer-songwriter, and entrepreneur, Nelly. Scanning the QR codes will unlock a digital collectible and Burger King’s announcement says “collecting them can lead to unlocking bonus NFTs.” The Burger King “Keep It Real Meals” initiative will showcase QR codes tethered to close to six million meal boxes. Burger King has entered the NFT fray and the new campaign is quite different from other NFT concepts.
The NFT marketplace Sweet has revealed a partnership with fast food giant Burger King on Tuesday.
Six Million Meal Boxes With Burger King NFTs The campaign is in collaboration with the NFT marketplace Sweet and will feature celebrities like Nelly, Anitta, and LILHUDDY. On Tuesday, the fast food restaurant chain Burger King announced the company has launched a non-fungible token (NFT) campaign called the “Keep It Real Meals” initiative.
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